Next Web Analytics Wednesday Event

Next Scotland Web Analytics Wednesday Event

Date: 31st May, 6pm – 7.30pm
Venue: Edinburgh, Burns Room, Apex House (Scottish Enterprise) - then drinks at nearby pub!

As requested by attendees at previous events, we have planned some slightly more structured discussion topics for this months Web Analytics Wednesday:

1. Emetrics Summit Debrief

WAA Scotland group members Vicky Brock of Highland Business Research and Andrew Hood of Lynchpin attended the London Emetrics Summit earlier this month. At the next Web Analytics Wednesday on 31st May they will be sharing some of the ideas and latest thinking from the global web analytics community that were presented and discussed at this event.

2. Web Analytics and CRM

WAA Scotland group member Colin Munro will be leading a discussion on Web Analytics and CRM. Having been the Web Analyst and CRM manager for VisitScotland and managed the measurement of the many the web properties and complex campaigns under VS’s remit, Colin’s experience on this subject should lead us into some useful debate.

3. Events and Education

The Scotland WAA group is also planning a larger scale event for later in the year and is also looking to develop a set of online case studies, recommended resources and useful hints and tips for the local web analytics community. There will be discussion about this on Wednesday, but if you can’t attend please do email us or contribute to the Scotland Group blog with your suggestions.


After the discussion in the comfort of Apex House, we will decamp to a nearby pub. If you would like to attend the Web Analytics Wednesday event or just come along at 7.30pm for a drink, please let Vicky Brock know so we can keep an eye out for you!

Directions to Apex House can be found here: http://www.scottish-enterprise.com/edinburgh-how-to-visit.htm


Finally, we are looking for topics or questions you are interested in exploring in this and future sessions, so please feel free to email us or contribute to the Scotland Group blog with your suggestions.

Report from the 2006 London Emetrics Summit

WAA Scotland members Vicky Brock of HBR and Andrew Hood of Lynchpin both attended the 2006 Emetrics Summit in London last week.

It was a stimulating, full on event with participants from all over the globe.

It was encouraging to find out how much interest there is from countries across Europe in forming their own local groups, with much interest in building relations with the Scotland group.

Vicky's full report details can be found here: http://www.highlandbusinessresearch.com/emetricssummit2006.jsp