1st March, Glasgow
Launch of the WAA and Web Analytics Wednesdays in Glasgow
6pm - 7.30pm, venue Scottish Enterprise, Atlantic Quay
- Enjoy some informal networking and problem solving discussion with others working with or interested in web analytics
- A preview of current web analytics thinking and technologies
- Find out more about the Web Analytics Association and the forthcoming Emetrics Summit
- Take the opportunity to get involved in shaping web analytics in Scotland
This event, sponsored by Scottish Enterprise, is free and particularly targeted to those working with web analytics, web services or responsible for working with company or public body websites.
For more information or to book, contact: info@highlandbusinessresearch.com
8th March, Inverness
Workshop on web analytics technologies and applying web analytics to improve usability, customer insight and return on your marketing investment.
3.30pm - 5pm, venue The Green House
- An introduction to current web analytics thinking and technologies
- Get results from analytics by measuring your online performance and identifying key web performance indicators
- Tips to help you isolate and test what's working and what's not
The seminar on 8 March is free and particularly targeted to those working in IT, web design or responsible for working with company or public body websites. Thanks to Inverness, Nairn, Badenoch and Strathspey Enterprise for their support.
For more information or to book a place, contact: info@highlandbusinessresearch.com
Special Event:"Closing the Loop: Applying web analytics to improve usability, customer insight and return on your marketing investment."
March 28th (venue tbc), Edinburgh.
- Understand current web analytics thinking and how web analytics can be applied as part of a usability management programme
- Get results from analytics by aligning your business goals and measuring your online performance
- Tips to help you isolate and test what's working and what's not
- Share web analytics lessons learned by online businesses worldwide
This is a joint event with the Scottish Usability Professionals Association . Presentations will be given by Vicky Brock of HBR and the WAA and Andrew Hood of Lynchpin.
